Why is branding important?

How Branding Generates New Customers

What are you without a name? Word of mouth is the number one customer generating tool for any business. Whether a referral from a happy customer or a friend remembering a great advert, website or post, and sharing. These are the quickest prospects to buy in as they have initial trust in a brand that has proven integrity and success. Build your brand up and increase your companies authority:

Ensure all branded assets match from your website to email campaigns, brochures to merchandise
Website pages, blog, landing pages, etc
Social media is an effective way to get your brand noticed and gain authority
Ad campaigns
Printed material
Exhibitions and events
Merchandise
Packaging
Trademarking etc

How Branding Builds Trust

People no longer look for a brand that is biggest, loudest, polished with money to burn on paid ads to get them to the top of search engines. Companies with integrity, proof of success through customer reviews and testimonials and those with a noble ethos with cared for, happy employees are the expectation today.

Visitors are more likely to research a company before buying its products or services compared to a few years ago. Your website needs to answer those frequently asked questions to show you are a legitimate business with happy customers and employees. Proven brand credibility is the key and review sites are a good way of conveying this to prospects.

How Branding Inspires Your Employees

When your team enjoys their work, feel safe, in a fun atmosphere, they are going to be more productive, talk about their experiences and remain loyal to your brand.

Understanding and being on board with their companies brand and mission gives your employees a sense of belonging, pride, and something to work for. It's like supporting a football team and the companies brand logo is the mascot. A strong brand reinforces your teams' passion and inspires others to join and help each other even when challenged.

Branding as a Financial Asset

A good, strong brand almost guarantees your future business and is taken into account when considering the worth of your organisation. If you are ever in a position to sell your company, borrow funds for expansion or rolling out to an initial public offering (IPO), when viewed as more valuable, this will help your business and make the process simpler and quicker. The more your company is dedicated to building its brand value, the greater the financial return will be from your efforts.

Why is Branding Important?

The first impression of your business is your brand. From the logo to the strapline a good design needs to stand out, be recognisable, sit in-line with your company culture and be memorable.

How Branding Generates New Customers

How Branding Builds Trust

“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.” – Geoffrey Zakarian

How Branding Inspires Your Employees

When your team enjoys their work, feel safe, in a fun atmosphere, they are going to be more productive, talk about their experiences and remain loyal to your brand.

Branding as a Financial Asset

“Your brand is what other people say about you when you’re not in the room.” (Jeff Bezos)

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” (Seth Godin)

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