Growth Driven Designed Websites (GDD)

Why Should You Consider Building a GDD Website?

The main reasons why today's businesses are choosing the Growth Driven Design methodology over traditionally built websites are:

• Quicker initial website launch
• Less risk (if a site doesn't work i.e doesn't attract new visitors or convert those that visit; traditional sites are difficult to change)
• Reduced cost for updates/changes
• The business has control over their own website
• No need for in-house technical abilities e.g. coders
• GDD websites integrate with marketing and sales analytics so informed changes are made which impact your business positively
• No need to replace your out-dated website after a few years, just change what's there.

How Does GDD Work?

Traditionally websites need to be planned, designed and built over 2 to 3 months. Businesses take a huge amount of time and resources on top of their usual daily tasks until their website is launched. The problem is that after the website launch, the site usually remains mainly the same until the next redesign is scheduled 2 to 3 years later.

The issue with this approach is that the new website is based around assumptions on how users will interact. Any items learned after website launch about how visitors use the site, from button clicks or not, forms filled or not, whether they know to scroll down or not, etc, don't get changed until the next rebuild years later.

Growth Driven Design (GDD) delivers a continually improving website based on users actions. If visitors aren't clicking on a button, for example, it can be moved, made bigger, have the words "click here" added.